Whether your business specializes in fulfilling business-to-consumer (B2C) orders of individual product units, or business-to-business (B2B) orders of large quantities of wholesale products, it’s essential to utilize the best possible practices for product configuration. Doing so makes it much easier to grow your business across multiple markets, drive down logistical spending, and provide eager consumers with a complete brand experience that will help them develop a sense of loyalty to your business. But what is product configuration, and what are the best practices used to establish it?