The continuing rise in popularity of visual social media channels like Instagram and Snapchat is not just changing the way companies market their products online… It’s impacting product packaging design as well!
A recent article from Packaging World demonstrates the need for companies to simplify their product packaging to make the brand easier to identify as social media users scroll through hundreds of photos every day. A product’s brand should jump out and be immediately recognizable to strengthen awareness.
Learn more about how social media is impacting product packaging:
https://www.packworld.com/article/package-design/graphic/connected-pack-how-social-media-changing-packaging-design